How Marketers Cater to Teens

In the Frontline episode "Merchants of Cool" they explain what makes teens want to buy something or watch a certain movie. The narrator explains that in a 90s tv show "Cruel Intentions" there are lots of sexual innuendos an lots of teens making out. The tv show's producer explains that teens would not be satisfied without these scenes since they like seeing scenes with sexual undertones. The marketing director explains that teens want sex therefore they have to cater to teens. MTV caught on to this sexual trend and created this tv show called "Spring Break" which follows wild partying teens around during Spring Break. Spring Break displays teens as young as 13 years old grinding and sexually dancing. Another thing that is deemed cool is rebellion and listening to rock and roll. It's explained that there is a growing subculture that does not care about consequences and parties to rock and roll music. The co-chairman of Interscope Records explains that there is no way to stop the growing rebellious teen epidemic since the rebellious teen stereotype appeals to a lot of teens. In conclusion, teens will follow things with sexual undertones and rebellious music bands since it's deemed "cool."